QMI is managed by marketing and operation experts with over 15 years fieldwork and operations experiences.
Senior Director
Andy has over 15 years of experience in the market research industry.
He has extensive fieldwork supervision experience on both telephone and door-to-door interviewing methods. He has worked on a wide variety of research projects conducted for the public and private sectors, and on both consumers and business to business markets. He has worked on various government projects with large sample sizes and employing face-to-face method.
Email: andy.chow@qmi.com.hk
Senior Director
Wayon has over 15 years of experience on process operational, quality management and market research in multinational corporations.
Throughout his career he has been focusing on process management and quality enhancement in different fields including trading and market research. He is also a Qualified Executive Diploma of Six Sigma Black Belt.
Email: wayon.kong@qmi.com.hk
Associate Director
Shirley has extensive experience on data collection and interviewer management for over 15 years.
Working for QMI, Shirley has been serving our clients with fruitful fieldwork execution experience. She also plays a major role in project management with her professional resource planning skills.
Her team: CATI, Mystery Shoppers & Qualitative.
Email: shirley.yung@qmi.com.hk
Senior Manager
Sum has wide range of experience on fieldwork operations for over 15 years.
Besides quantitative research such as street intercept, door-to-door, exit interview and product taste test and telephone interivew, she also has extensive experience on retail sector such as price check and retail audit.
Her team: CLT (street intercept, HALL test, Van Test etc.) and Retail audit.
Email: sum.lai@qmi.com.hk